About

Sam Baker

I build performance analysis, recruitment, and football strategy systems for clubs: automated match reports, scouting tools, and dashboards for the things that actually explain a season — xG, chance creation, pressing, youth minutes, how you score and concede.

SJB Sports Analysis AI is that work as a product. AI is how a League club gets the stack without a League budget. The football is still done properly. Numbers we can talk through — they are not on this site.

If the weekend is still a rebuilt deck, the window still a spreadsheet, or nobody can say whether the team is performing — that is the conversation.